Privacy Policy
Fruit World Privacy PolicyThe Fruit World Group has this privacy policy because we understand that it is important for you to know how we collect, store and use your personal information. By “Fruit World Group” we mean the following and any of their associated brands:
• Fruit World Group
• Supa Fruit Mart Group
• Field Fresh Tuakau shop
In this policy we refer to The Fruit World Group as “we”, “us”, “our” or “Group”.
By entering any of our stores or using our website, you acknowledge that your personal information will be treated as described in this policy.
This policy explains the following:
1. Personal information
2. Types of personal information we collect
3. Collection of personal information
4. If we are not able to collect personal information
5. Use of personal information
6. Cookies
7. Use of personal information for marketing
8. Disclosure of personal information
9. Disclosure of personal information outside of New Zealand
10. Protection of personal information
11. Right to access or correct your personal information
12. Complaints about a breach of privacy
13. Changes to the privacy policy
1. PERSONAL INFORMATION
In this policy, “personal information” means the same as it does in the Privacy Act 2020 (“Privacy Act”). In general terms, this includes any information that can be used to personally identify you. This may include (but is not limited to) your name, age, gender, address, contact details (including phone numbers and email addresses) images of you, your biometric data and financial information, including your payment information. If the information we collect personally identifies you, or you are reasonably identifiable from it, then the information is considered personal information.
2. TYPES OF PERSONAL INFORMATION WE COLLECT
We may in the course of our business transactions with you collect the following types of personal information:
• Name
• Image, sound and biometric data,
• Mailing or street address
• Location
• Email address
• Telephone number
• Age or birth date
• Profession, occupation or job title
• Personal information that is available through social media
• Details of the products and services you have purchased from us (including payment information) or which you have enquired about or showed interest in, together with any additional information necessary to deliver those products and services and to respond to your enquiries.
• Any additional personal information that you provide to us directly or indirectly through our websites, apps or in-store or through our representatives, through use of our services or otherwise; and
• Information you provide to us through our Head Office or customer surveys, or that is publicly available.
3. COLLECTION OF PERSONAL INFORMATION
We do this in a variety of ways, including when you:
• Purchase products or services from us
• Access and use our websites and communications, including registration details and information relating to your use of the website and the services, such as the content you access (for example, the products you have viewed, or the search queries you input)
• Enter our stores (for example, through video recordings)
• Interact with us through any of our loyalty programmes current or future.
• Call, email or interact with our Customer Service Representatives, whether in store or at our Contact Centres, for example, when you return goods to us or when you collect goods or have them delivered.
• Complete an application for a product or service.
• Enter promotions that we run or facilitate.
• Interact with us on social media.
You agree that we may also collect personal information from third parties, including:
• Third party companies such as credit reporting agencies, other retailers (for the purpose of preventing criminal behaviour), law enforcement agencies, and other government entities.
• Advertisers
• Mailing lists
• Contractors and business partners
• Suppliers or manufacturers
4. IF WE ARE NOT ABLE TO COLLECT PERSONAL INFORMATION
If you choose not to provide us with the personal information described within this policy, then:
• We may not be able to provide you with the product or services you have requested, either to the same standard or at all
• We may not be able to provide you with information about products or services that you may want, including information about discounts, sales, or special promotions.
• We may not be able to tailor our content, website, and communications for your preferences.
5. USE OF PERSONAL INFORMATION
The primary purpose for which we collect information about you is to enable us to perform our business activities and to provide the best possible customer service.
We collect, hold, use, and disclose your personal information for the following purposes:
• To provide products and services to you
• To provide you with information or advice about existing and new products and services
• To manage product or service warranties or guarantees, including product or safety recalls.
• To communicate with you and process your requests.
• To manage and enhance our products and services.
• To personalise and customise your experience with us and the other members of the Fruit World Group
• To provide you with access to secure areas of our websites or notices about updates to the functionality of our websites
• To conduct competitions or promotions, either ourselves or on behalf of selected third parties
• To verify your identity
• To provide to third parties if you have authorised us to do so.
• To conduct analysis across our Group businesses
• To conduct business processing functions for operation of our websites or our business, for our administrative, marketing, promotional, planning, product/service development, quality control and research purposes, or those of our contractors or external service providers
• To investigate if we have reason to suspect a breach of any of our terms and conditions or any suspected unlawful activity.
• To help prevent unlawful activity.
• To link previous actions that you have taken on our websites or in our stores with historic data that we have collected but have not been able to identify as yours. For example, tokenised payment card data and device identification data
• As required or permitted by any law (including the Privacy Act)
Your personal information will be collected by the Fruit World Group business to which it was provided:
Your personal information will be held at 1 Clemow Drive, Mt Wellington, Auckland. It may also be held for us in the data centres, platforms, and systems of our third-party service providers, some of which may be located outside of New Zealand.
Your personal information will not be shared, sold, rented, or disclosed other than as described within this policy or as permitted by the Privacy Act.
6. COOKIES
A “cookie” is a small text file that is placed on a device when it is browsing a website to enable the host of the website to store information about use of the website by that device. We use cookies and similar technologies for the following key purposes:
• To recognise your computer or device and greet you each time you visit our websites, without bothering you with a request to register or log-in
• To keep track of products or services you view, so that we can send you, directly or through third parties, news about those products or services or other similar or related products or services from across the Group that we think you may be interested in
• To measure traffic patterns, to determine which areas of our websites have been visited, and to measure transaction patterns in the aggregate.
• To research our users’ habits so that we can improve our products and services.
• To operate our websites efficiently with a high level of functionality
• To measure the effectiveness of our marketing initiatives
• To learn about your preferences so that we can present you with web content and advertising that is relevant to you.
• To measure the number of advertising referrals we have received to our websites from other websites.
• To produce data on web traffic and customer web activity through our website or apps
While we use cookies to improve our customers’ on-line experience, if you do not wish to allow cookies then you can choose to disable cookies (for all sites) from within your browser settings.
7. USE OF PERSONAL INFORMATION FOR MARKETING
We use personal information to provide you with information or advice about our existing and new products and services or those of other Fruit World Group businesses. We also use it to conduct promotions on our own behalf and on behalf of selected third parties.
If at any stage, you no longer wish to receive these marketing communications you may unsubscribe by using the link in any promotional email, logging into your account and changing your preferences or contacting us at Fruit World Group Head Office, 1 Clemow Drive, Mt Wellington on
(09) 914 8710.
We will not collect usage data or target advertisements based on the following market categories:
• Political opinions
• Membership of a political association
• Religious beliefs or affiliations
• Philosophical beliefs
• Membership of a trade union
• Sexual preferences or practice
• Criminal record
• Health information
We will not create categories designed to target children under the age of 18 years (however, this does not prevent us from marketing children's products to a general audience).
Third party advertisers may purchase advertising products from us that enable them to target particular types of users of our network, for advertisements served both on our network and also on third party websites.
We will not provide any personal information to an advertiser or any other third party without your express consent or in accordance with this policy.
If you receive communications from us that you believe have been sent to you other than in accordance with this policy, or in breach of any law, please contact us at Steve@fruitworld.co.nz. Who is GM Fruit World Group
8. DISCLOSURE OF PERSONAL INFORMATION
We may disclose your personal information:
• For the operation of our website or our business
• For the specific purpose of fulfilling requests by you
• To provide products and services to you
• Where we are permitted to under the Privacy Act
• As otherwise detailed in this policy
Where we engage third parties to undertake services, we may provide those third parties with some of your information if it is required to fulfil those services and only to the extent required to fulfil those services. Examples of such third-party providers may include, but not limited to:
• Service providers such as web hosting providers, IT systems administrators, mailing houses, couriers, payment processors, photographic analysers, data entry service providers, electronic network administrators, debt collectors, and professional advisers such as accountants, solicitors, business advisors and consultants.
• Software providers such as customer relationship management and accounting software
• Existing or potential suppliers, business partners or joint venture entities or partners
• Sponsors, or promoters of any competition that we conduct or promote.
• Specific third parties authorised by you to receive information held by us
We may disclose your personal information to manufacturers or suppliers of products or services for product warranty or guarantee fulfilment purposes, to facilitate repair of a product or where the manufacturer or supplier has advised that they need to contact you for any issues related to the quality or safety of the product or service you have purchased.
We require any third party to protect your information against unauthorised use or disclosure.
In addition to the above, we release personal information only when it is permitted under the Privacy Act or required by law for legal compliance and law enforcement (including to government agencies with statutory law enforcement responsibilities, and/or to your Internet Service Provider or network administrator); to facilitate court proceedings; enforce or apply our terms and conditions; or protect our or your rights, property, or safety and the rights, property and safety of our users, or others, and where we reasonably believe that disclosure is necessary. Government agencies with statutory roles enabling them to request data from us include the Police, Inland Revenue and the Ministry of Business, Innovation and Employment.
9. DISCLOSURE OF PERSONAL INFORMATION OUTSIDE OF NEW ZEALAND
We may disclose personal information to external service providers or entities located overseas for some of the purposes listed above. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
10. PROTECTION OF PERSONAL INFORMATION
We will take all reasonable steps to protect the personal information that we hold from misuse, loss, or unauthorised access or modification. If you suspect any misuse or loss of, or unauthorised access to, your personal information, please let us know immediately.
11. RIGHT TO ACCESS OR CORRECT YOUR PERSONAL INFORMATION
You may request access to any personal information we hold about you at any time by contacting us at Steve@fruitworld.co.nz.
Your request will be processed in accordance with the Privacy Act.
If you make an access request, we will ask you to verify your identity. There may be instances where we cannot grant you access to the personal information we hold. For example, we may need to refuse access if granting access would interfere with the privacy of others, or if it would result in a breach of confidentiality. If that happens, in most circumstances we will give you written reasons for any refusal.
We may charge a reasonable fee for making your personal information available to you or providing you with copies of it.
If you believe that personal information, we hold about you is incorrect, incomplete or inaccurate, then you may ask us to amend it. We will consider if the information requires amendment and will not charge for making any amendments. If we do not agree that there are grounds for amendment, then we will add a note to the personal information stating that you disagree with it. Registered users of our websites can access and update their user details online. We request that you keep your information as current as possible so that we may continue to improve our service to you.
12. COMPLAINTS ABOUT A BREACH OF PRIVACY
If you believe that we have breached this policy or the Privacy Act or you have any questions or concerns about this policy, please contact us using the contact information below and provide details of the incident so that we can investigate it.
We have a formal procedure for investigating and dealing with complaints. Once we receive a complaint, we will commence an investigation with the relevant business unit. The investigator will endeavour to determine the nature of any breach and how it occurred.
We may contact you during the process to seek further clarification if necessary. If a breach is found, we will escalate the matter to management so that the process can be rectified to prevent any further breaches from taking place. We will also contact you to inform you of the outcome of the investigation. We will endeavour to resolve all investigations within a reasonable time.
We will treat your requests or complaints confidentially.
You can contact our staff by email at steve@fruitworld.co.nz or by post at: The Manager, Fruit World Head Office, PO Box 51 753, Pakuranga, Auckland 2140.
14. CHANGES TO THE PRIVACY POLICY
We may change this privacy policy from time to time. Updated versions of this policy will be posted on our website. This policy was last updated in February 2021.
