Make Every Bite Count

Choose Fruit World for fresh, nutrition rich fruit and vegetables 

In today’s age of convenience foods, we’re overrun with empty calorie options. So when we do eat fruit and vegetables, let’s make every bite count!

When choosing an orange in place of a cookie, make sure it's crammed full of Vitamin C, and not just sucrose and fiber! 

The freshest fruit and vegetables contain the most nutrients. This is because as soon as they’re picked or plucked they start deteriorating. Did you know that:

    • 15% - 77% of vitamin C can be lost within a week of harvest* 
    • Green peas can lose 15% of vitamin C within a week
    • Green beans can lose 77%of vitamin C within a week
    • Spinach can lose 90% of vitamin C percent within 24 hours 
    • Washed, pre-cut and peeled fruit and vegetables lose nutrients much faster, as they are exposed to oxygen. Oxygen increases the decomposition rate of fruit and vegetables 

So what can you do to avoid nutrient depletion in fruit and vegetables?  Here are a few ideas.

Tips for avoiding nutrient depletion in fruit and vegetables 

Preparation methods can have a big impact on nutrient quality. These handy tips will help keep the vitamins in fruits and vegetables at their peak.

    1. Quickly but thoroughly rinse fruits or vegetables under cold running water before cooking or serving. Use a soft brush to remove dirt that clings. Avoid soaking, which can leach out the water-soluble vitamins.
    2. Wait to cut up vegetables and fruits until the last minute. Exposure to air can increase loss of some vitamins.
    3. Keep peels on if you can, because many nutrients are found just underneath. If possible, cook vegetables with the skin on and peel them afterward.
    4. Keep fresh vegetables at the coldest possible temperature without freezing in the vegetable crisper of your refrigerator. Spinach, broccoli, and salad greens retain their nutrients best in high humidity. 
    5. Carrots, sweet potatoes, potatoes, and other root vegetables keep their key nutrients reasonably well if kept cool and moist. 
    6. Ripen fruits at room temperature; then refrigerate or use immediately. 
    7. Keep fresh fruits and vegetables away from light. 
    8. Buy fresh foods in smaller quantities so you can use them quickly. Share with a friend. Or use some fresh and freeze the rest. Freezing is an excellent way of retaining nutrients, including vitamins. 

    Choose Fruit World for the freshest produce; from farm gates to stores each day. 

    Fruit World Hobsonville

    We don’t just range the ‘stock standard’. When you shop with us, you experience varieties not readily available elsewhere.

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    Fruit World New Lynn

    Fruit World has five of the most experienced fresh produce buyers in NZ, and quite possibly the world! We wanted to have confidence that the fruit and vegetables we were selling were of the highest quality, as our success and customer satisfaction depends on it.

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    Fruit World Silverdale

    It really is a wonderful shopping experience. They love the consistency of freshness too - we never have off days, as fruit and vegetables are delivered fresh daily.

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    Fruit World Ponsonby

    Our fruit and vegetables are always the biggest - in some cases twice the size! So if you're paying by the item, you’re sure to get great value with us.

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    Fruit World Takanini

    Fresh produce is integral to our success - it’s what our customers want, and it’s our point of difference.

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    Fruit World Howick

    I also get a buzz out of the size of some of our fruit and vegetables - like right now we have the BIGGEST blueberries, and they really are the best tasting blueberries around.

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